Tech Castle

Can average Nigerians afford a 2000 naira monthly subscription fee on Twitter? 

Jack Dorsey-led microblogging site, Twitter, announced, on Thursday, its intent to place charges on exclusive tweets and contents.

The company, in its resolution during the annual Analyst Day event, proposed to charge $4.99 per month (estimated approximately at 2000 naira) for its Super Follows subscription, one of its set of new money-backed offerings.

According to the social networking site, subscribed users will gain access to exclusive contents, deals and discounts, community access, and other would-be offered digital perks.

With Nigeria’s 30000 naira minimum wage, approximated at US$80, a 2000 naira monthly subscription, that gulps more than 5% of the total amount, might not be welcomed with both hands amongst the citizenry.

For 2019, pending the publication of 2020 stats, the National Bureau of Statistics (NBS) pegged “Poverty and Inequality in Nigeria” at 40 percent of Nigeria’s total population, covering almost 83 million people.

Therefore, in a world of “what to eat and what to wear” for most of the population, where 40% of citizens live below the country’s poverty line of 137,430 naira ($381.75) per year, Twitter’s new offering might not be for the average Nigerian.

Market size:

International statistics platform, Statista shows that the number of social network users in Nigeria were approximately 24.59 million in 2019 with 35% of this figure signed on Twitter.

Although, the figures are encouraging but the distribution of these users might not add up significantly as most of these users belong to the dependent class, a cluster of undergraduates and unemployed/underemployed graduates.

Is Twitter bidding Nigerians goodbye?

While a long list of celebrities and a class of other comfortable Nigerians, ranging in a few thousands, might be disposed to subscribe to the service, the disparity might further cut the Nigerian market share down for Twitter.

The new development might also give Facebook and Instagram an opportunity to re-absorb the anticipated displaced fraction should they go on to design similar service offering for lesser cost.


An active user of Twitter, Jide (not real name) has hinted on a possible shortcut around the development.

According to Jide, in his reaction, stated that a large chunk can possibly rely on screenshots of such offerings.

He said: “Twitter can keep the offering. We are covered. Screenshots of the contents from subscribed users will serve just fine. 9ja no dey carry last.”

About the author

Ridwan Adelaja

Venture analyst focusing on African tech startups, founders and the Big Five ventures: Amazon, Facebook, Apple, Google and Microsoft.

He also takes time out to showcase amazing African thought leaders. Before coming to maintain his spotlight column on Quillcastle Nigeria, he anchored Youngfrica TV Show on CBA TV during his stay in Hargeisa, Somaliland.

Tel: +2348025300029

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